poor marketing word of the day

I was just reading the NYtimes travel section, and came across a reference to gem "encrusted" jewelery. Setting aside the question about how tacky and/or crass jewel encrusted anything is, I wonder if other people have the same associations that I have with that word. For me, "encrusted" implies that whatever is now coating the object in question was not necessarily meant to be there. I would use it do describe the state of my shoes after stepping a turd, for example, or the wheel wells of the car after some spirited spring driving. Even if were the kind of dude who bought (or could afford!) a diamond-encrusted Vacheron, I think that "encrusted" would cause me stop writing that check (lots of time to do that with all those zeros to fill in). Anyway, it's not something that keeps me up at night really. Far more annoying is when people have a nut-encrusted fish on their menu. Don't get me wrong -- I LOVE fish to which a layer of ground nuts has been adhered to, but please, not the E word again. There must be a more poetic way of describing it.