Tuesday, June 12, 2007

If you dont have an S600, youre going to die

I came across an almost offensively bad advertisement in the back of the May 14 New Yorker:
copyright 2007 Mercedes Benz, USA.

Ummm... "The truck stopped in front of her without warning?" Well gosh, that must have been so scary! That would mean that all of that fancy equipment that the "S" class has: Big brakes (It brakes from 60 mph to a standstill in 113 feet), ABS, even radar guided cruise control couldn't stop her from rear ending and totaling her car. That truck must have had some amazing brakes! I think maybe the correct translation should be "Paula Varsalona was tailgating a truck, rear ended it and almost killed herself". Is it a credit to the Benz that she walked away? Of course, but I think the lesson here is "you shouldn't drive like an idiot", rather than "S-class Benzes save lives".

Respect to MB for all of the safety features they have innovated over the years which have trickled down to the rest of us dirty masses. No respect whatsoever for insinuating that all of that high tech gadgetry and a $140,000 car is more effective than the most basic key to staying alive on the highway: NOT TAILGATING.

As a final note, I think their choice of magazine is especially strange; why not a golf magazine? Why not a real estate magazine? Why not a private jet magazine or a yachting magazine? My guess is that the average New Yorker reader would find this advertisement as preposterous as I do.

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